LOEWE: Above the Clouds

Mountains change the way we read a silhouette. Against snow and rock, a bright colour becomes more pronounced. Volume takes on a different scale.

For LOEWE’s Fall/Winter 2026 campaign, photographer Talia Chetrit brings Jack McCollough and Lazaro Hernandez’s collection into the Mont Blanc massif. The setting offers a clear visual framework for the clothes: open space, sharp terrain and an environment with its own strong identity.

Colour at Altitude

The collection combines a sportswear sensibility with experimental construction and leather craftsmanship. In this setting, those references gain a direct connection to the landscape.

Bold colours and exaggerated volumes give the images their rhythm. The eye moves between the figure and the surrounding terrain, reading the clothes through changes in proportion.

A Cast Beyond the Runway

Julia Garner and Théodore Pellerin appear alongside Lil Yachty, Laïka Blanc-Francard, Beau Gadsdon and artist Cosima von Bonin.

The cast brings together film, music and art. It gives the campaign several personalities, with the collection providing a shared visual language.

Objects in the Landscape

Accessories extend that language through the Whisker, Amazona 180, Puzzle and Flamenco bags. Special editions draw on Cosima von Bonin’s artistic vocabulary.

Viewed as a photographic sequence, the campaign invites attention to scale: a figure against a mountain, a bag against the body, a colour against snow. Those relationships offer a way into the collection, one image at a time.

Brand: LOEWE
Collection: Fall/Winter 2026
Creative direction: Jack McCollough and Lazaro Hernandez
Photography: Talia Chetrit
Styling: Jodie Barnes
Art direction: Carina Frey and Stefanie Barth
Hair: Holli Smith
Makeup: Fara Homidi
Set design: Valérie Weill